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From Kelly O'Neil
Creator of Marketing to Millionaires™
Dear Friend,
For service professionals especially, branding is an essential element of marketing to the affluent. The reason why is that all the marketing research shows that your brand and its reputation encourage your prospects to get into their pocketbooks and purchase from you. Your brand, whether it is a Personal Brand, Company Brand, or Product Brand, is essentially the "Good Housekeeping Seal of Approval" that convinces your prospect that your services or products are worth the premium priced investment. Your brand and its position is what communicates the value your products and services offer and is a KEY factor in your prospects decision to purchase from you.
I am so grateful to have worked on many branding and positioning campaigns and even been awarded an "Addy" for Brand Identity and a PRSA Compass Award for outstanding Positioning. I have personally seen in my own business the power of branding and strategic positioning. Without it, I simply would not be where I am today - Period.
Here are the 5 Key Benefits of Building a Strong Brand
- Branding helps you stand out from your competition, helps your customers recognize you and build crucial loyalty among your affluent clients.
- A strong brand will project an image of a large and established business to your potential customers. It gives them confidence to move forward.
- A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value.
- A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.
- If your business has a strong brand, it allows you to link together several different products or services. You can put your brand name on every product or service you sell, meaning that customers for one product will be more likely to buy another product from you.
Ready to Learn How to Brand You, Your Business and Your Products To Increase Profitability?
MODULE #1: Creating a Solid Brand Marketing Strategy |
If you think that creating a powerful brand image or enforcing your brand corporate identity are just buzz phrases for branding consultants, then you should think again. It is an essential part of your marketing strategy.
Every company, large or small, needs to have a brand marketing strategy. In the marketplace these days just the perception of what your product or service can do is supremely important. It can be a very effective method of attracting new customers and strengthening your brand to existing ones.
You Will Learn:
- How branding and brand identity are different from one another
- How to decide if you should brand yourself, your company or your products
- How to research and asses your competitive advantage
- The 5 step system to creating a Solid Brand Marketing Strategy for attracting affluent clients
- What you need to launch your new brand to get your ideal affluent clients to pay attention
- How to build your brand over time to achieve your greatest business results
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MODULE #2: Avoid the "Invisible Business Syndrome": How to Position Your Business in an Overcrowded Market |
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You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere" — Lee Iacocca
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With no other audience than the affluent is this more true. You can have a unique and "brilliant" expertise in your industry, the greatest customer service and the most offerings for the price. But the affluent can afford to buy anyone's services, why should they choose yours? And why do you want them to?
The world has truly become an information-saturated society. Communicating your company or product message is more difficult than ever in today's society because of overcommunication. People have become so bombarded with advertising that, in defense, they tend to tune out all but the most simplified messages.
However, there is a way to combat the resistance to communication by successfully positioning a new product, an existing product, a business, and even yourself and your career. Positioning is how you will stand out against competing information.
You will learn:
- Exactly what positioning is and why it is essential to your business
- How to differentiate yourself from your competition and create your Unique Selling Proposition
- The strategic formula to write your positioning statement
- How to assess your positioning and ensure it is in alignment with your brand
- How to write your key marketing messages
- How to integrate your positioning statement in all written communications
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Meet the Top Social Media Experts in The Country |
You will also have the opportunity to listen in as Kelly grills several of her friends (who also happen to be the top social media experts in the country) on HOW TO USE SOCIAL MEDIA TO MARKET TO AFFLUENT CLIENTS.
MODULE# 3: Dazzle Your Affluent Clients with Brand Design that Makes You Shine with my personal Brand Strategist and Creator of the Marketing to Millionaires Brand Erin Ferree, CEO of elf design
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Big-name celebrities attract a lot of attention: it's a law of nature. Imagine if you could attract even a small bit of that attention to your small business — you'd keep your small business pretty busy!
To become a celebrity in your business, your business has to dress the part. The way to do that is to create an amazing brand design that shows your customers how your business is different, and why they would want to work with you. How do you design a brand that will get your business the celebrity treatment?
Erin will share:
- What brand design is (it's not just brand identity or a logo) and how it can make your small business look established and credible
- How you can create brand designs that will make your business appeal to your best potential affluent clients so that they can find you
- Which brand elements your small business needs to have to win affluent clients' attention and stand out from the crowd
- Specific tactics and design industry secrets that you need to incorporate into your designs to make them look amazing
- How you can discover the next 'in' thing to make sure that your brand will stay on top of trends - and how to balance trends with making a brand that will stand the test of time
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MODULE #4: "Straight Talk on How to Write Killer Sales Copy to Woo Your Affluent Clients Even If You HATE to Write" with Guest Expert and Copywriter to Star Entrepreneurs
Lorrie Morgan-Ferrero
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Can't figure out why your marketing materials aren't converting more people into paying customers? Well, 9 times out of 10 the problem isn't YOU. It's the copy! Even if you're not a writer, Lorrie shares tips and techniques to help your audience craft copy that gets your affluent prospects to take ACTION! Lorrie's powerful and effective presentation clearly explains:
- How to psychologically get affluent clients excited about working with you by choosing specific words and phrases (so effective it's hard to believe it's legal)
- 3 easy templates for formatting a magnetic headline that reels clients in to read on (if they you don't catch them with the headline, they'll never read the rest of the copy)
- Exactly how to get your prospect to focus on VALUE over PRICE — CRITICAL with affluent prospects (with this technique, prospects understand what you bring to the table without scoffing over a dollar amount)
- Shhh - Insider copywriting technique that makes your copy connect so deeply with your prospects they will feel as if you're only speaking to them (think about it...if we don't know, like and trust someone, we don't choose to do business with them)
- Hypnotic tactics that move prospects toward taking action to what you want NOW (signing up for your newsletter, buying a product, hiring you...whatever your goal is)
- And more!
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MODULE# 5: "How to Turn Yourself into a Celebrity by Gaining Celebrity Clients and Endorsements" with Jordan McAuley the "King of Celebrity Contacts"
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Suppose you could get your products and services talked about by today's hottest celebrities... without paying to pay them?
Celebrity association (what I call 'celebrity leverage') is one of the most simple yet powerful tactics you can use to skyrocket your sales, gain instant credibility, and get tons of free publicity in the media. Simply put, 'celebrity leverage' is the magic bullet that can build your brand credibility and blast your competition out of the water!
Here is what you will learn:
- Why getting celebrity endorsements and clients is so important
- Who the best celebrities are to target
- The biggest mistakes most people make in getting celebrity endorsements
- How business owners can get their products and services in celebrities' hands
- Free and low-cost ways to use celebrities in your marketing
- The best way to become a celebrity in your field
- The best ways to get celebrity clients
- The best ways to contact celebrities
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MODULE #6: Boost your Brand by Establishing a Charitable Giving Program to Attract Affluent Clients with Small Business Giving Expert Maggie Keenan
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The Affluent have significant spending power. Across the board, they spend on luxury goods and services and travel to top resorts and enjoy exclusive vacations. Their wealth offers them not just a lifestyle but rather "a way of life."
Charitable giving and being engaged philanthropically is a way of life among the Affluent (and Super Rich). As a matter of fact, their charitable giving tends to increase in tough economic times, while others cut back. The affluent continue to spend on luxury goods and services, travel and give back despite a worsening economy.
For business owners who market to the affluent, this time can be seen as a ripe time to establish a charitable giving program to build your brand, give back to your community and boost your bottom line. The key however is to create a giving program that is authentic and appealing to your target market which is what you will learn in this teleseminar.
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MODULE #7: Why Creating a Membership Based-Business Is So Smart with Sherri McConnell, known as The Leader to Leaders™
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Becoming the center of influence in your chosen niche is an excellent way to build your brand as the expert of choice. An underutilized strategy by many leaders in professional services is establishing your own membership-based business. Find out why the membership-based business model is a smart way to generate more profits and position yourself as the expert in your industry almost immediately.
You will learn:
- The many benefits of the membership-based business model including free publicity, immediate platform, and more
- How to leverage your position as a gatekeeper
- Core elements to consider before creating your own membership-based company
- Key roles as the leader
- How to select your team of professional experts
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"You can't put a price tag on the kind of
return on investment you'll receive. (But I'll Try)
Think about how much all of this advice would cost if you hired a full-time brand strategist — or even if you just consulted with one occasionally. Many of these experts charge over $500 an hour for a consultation, and many have stopped consulting altogether. Toolkit.
Your investment for the Branding Mastery for Marketing to Millionaires for only $997 (or, 3 payments of $382 or 5 payments of $239)
Hurry before I change my mind.
Here is what is included in the Branding Mastery for Marketing to Millionaires™ System:
Let's take a look at exactly what you get when you open up your "Branding Mastery for Marketing to Millionaires™ System"...
Your Branding Mastery for Marketing to the Affluent Audio CD's
There's a total of 7 Jam Packed CD's and you can listen to them in your computer, car stereo, or other CD player. You'll want to hear to these over and over and keep them in your success library for years to come.
Your Printed Transcripts of ALL 7 Audios
Great to skim through and make notes in while you listen and re-listen.
Branding Mastery Workbook
You will also receive a brand development workbook which will guide you through creating your unique brand promise to put everything you learned into action.
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Strategic Positioning Workbook
Finally, you will receive a strategic positioning workbook which will help you find your unique positioning statement and key messages to use as the foundation for all your marketing activities.
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"Kelly's high powered Branding Team has so much information to share on positioning yourself for success in your business. When I started through the Branding Mastery program my business identity was fragmented at best, and I had no brand to speak of. After following Kelly and her expert panel, I have formulated a brand identity that is unique to me, and is more strategic for my marketing."
Amy Kinnaird
Marketing Strategist
www.UnCommonSenseMarketing.com
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"Bless the web that brought me to Marketing to Millionaires.
I am so fortunate to discover Kelly and Marketing to Millionaires. The moment I heard her speaking, I knew she will change my business. Kelly has an amazing energy and clarity that can move the mountains.
After a few on line trainings I realised that services I am offering are unique and do not feet the average client profile. I re-branded myself, re-aligned my offering, change language of my marketing and immediately reached 10 new clients that love me to pieces because I am giving them exactly what they want. This is a miracle. I am grateful. Now I am looking forward to my next training with Kelly."
Maria Shall
College Tennis Brain Fitness
www.CollegeTennisBrainFitness.com
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"The Marketing to Millionaires program is unlike anything on the market today. It is an ideal match for us when it came to partnering up to make a product, sponsor an event, and get coaching help at the same time. I've been nothing but impressed when it come to Kelly O'Neil and this program and it has dramatically increased my visibility as a leader in the industry. I highly recommend utilizing this program if you are looking to improve your business in this 'transitioning economy'."
Matthew Arndt
President
Turbo Social Media
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"Although the affluent make up just 20 percent of the nation's households, they typically account for 40 percent of all spending, making them crucial to any kind of recession rebound. Kelly's strategies and programs have tapped the power of the affluent marketplace, and provide business owners all the tools they need to take their companies to the next level. Now is the time to invest in up-leveling your business, and Kelly's programs can be a key component to your growth and success."
Regina Novickis and Stacey Johnes
PR Takeoff
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"If you market and sell to the affluent, you need to pay attention to Kelly O'Neil. She has combined the unique insights that come with being born and raised in an affluent family with a razor sharp marketing mind to deliver priceless advice to anyone smart enough to listen. The icing on the cake? She is an absolute joy to work with and learn from."
Michael Cage
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"Kelly's ability to speak to the affluent market isn't something she's watched from the outside in: she knows this market because she's always been in this market! Knowing it's such an authentic fit, I gladly said yes to sharing her information with my audience."
Nancy Marmolejo
Social Media Strategist for Experts
www.VivaVisibility.com
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"I got a lot of great information listening to your CD. The very first thing that I implemented at your suggestion was to build my joint ventures. At your urging, I really put myself out there and have found others to be extremely receptive to working with me. I have written several guest articles for well known ezines and my own list has grown by 50% in a month. I look forward to putting all of your other suggestions into my marketing plan as soon as I catch up on my article writing backlog. Thank you so much for such a great CD. Considering you gave it away for free I can only imagine what I will get from you when I buy from you! Your generosity is greatly appreciated!"
Beth Flarida, CPO®
Get It Together / Answers From The Organizer®, Professional Organizer & Efficiency Expert For Business Since 1991
www.getbeth.com
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"The word "visionary" is thrown around a lot in Silicon Valley. However, Kelly is a true visionary. She has consistently provided our firm with excellent marketing strategies that have helped to brand us as a leader amongst estate planning law firms in the Valley and attract affluent clients. They truly go the extra mile to help each one of their clients become household names in their market. I recommend their services without reservation to any small business owner looking to double (or even triple) their revenues."
John Erik Fraker, Esq.
Ainer & Fraker, L.L.P.
www.ainerfraker.com
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"Working with Kelly truly helped me take my business to the next level. In a few short months, I completely rebranded my business, launched a new website, upgraded all of my promotional materials and launched two major campaigns which have set us apart from every other builder in the United States. I now have an arsenal of marketing materials and a follow up program to keep in touch with all of our current customers and prospects. Our Dream Neighbor campaign was featured in a top national magazine for our industry where the return on investment was twice what we paid to the agency during our entire contract. We are still reaping the rewards of the work that was done months ago."
Shawn Bowman
California Dream Builders
www.californiadreambuilders.com
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Are you ready to stand out from your competition, help your customers recognize you as the expert and transform your clients into raving fans?
Click on one of the links below now and we'll get you all the information you need to get started...
**NO-RISK RESERVATION FORM**
"Yes Kelly, I'm ready to master branding and attract affluent clients like crazy!"
 | First, I get 7 Branding Mastery for Marketing to Millionaires™ Audio CDs
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| Plus, I get printed transcripts of each audio in the series.
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| Plus, I get the Branding Mastery Workbook.
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| AND, I get the Positioning Mastery Workbook.
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I understand that I'm investing in your "Branding Mastery for Marketing to Millionaires System" at NO RISK whatsoever, because it comes with a full money back guarantee (less shipping, handling and a 10% re-stocking fee), which I can request anytime up to 30 days from purchase!
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*Which Risk-Free Payment Option Would You Like? Click One Now*
Choose one option:
Pay in Full Now for Only $997 (best deal!)
Pay in 3 Easy Monthly Installments of $382
Pay in 5 Easy Monthly Installments of $239
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